Fresh Servant Group has launched the first two Fresse Food Worlds. The new concept takes the traditional salad bar to the next level by bringing together fresh food, changing flavour themes and an inspiring shopping experience in one in-store destination. The concept is set to expand with new openings in early 2027.
The concept aims to make consumers’ everyday lives easier, support wellbeing and increase the share of fresh vegetables in daily choices by offering a varied, inspiring and accessible range of food solutions. Fresh Servant’s consumer insight, food innovation, product development and monitoring of flavour trends have all contributed to the development of Fresse Food World.
“Consumers’ expectations of fresh, ready-to-eat food have changed. In addition to quick solutions, shoppers are looking for inspiration, variety and new flavours. Fresse Food World gives retailers a consistent, commercially sound way to develop their fresh food offering together with us. The recognisable combination of products, presentation and operating practices supports assortment renewal, makes choices easier for consumers and turns fresh food into a visible part of the store’s customer experience,” says Rami Kahlos, Category Manager at Fresh Servant.
For Fresh Servant, Fresse Food World marks a new step in developing the fresh food market together with its customers. The concept offers retailers a scalable operating model that allows the fresh food assortment, presentation and renewal to be managed as a coherent whole and enables them to respond even better to changing consumer needs.
The first Fresse Food Worlds have opened at K-Citymarket Vaasa City Centre and K-Supermarket Hämeenkatu in Tampere. These openings mark the beginning of the concept’s expansion, and we are currently exploring new store locations where it could be introduced. The aim is to open new locations in early 2027.
The varied selection at Fresse Food World brings convenient options, fresh vegetables and new flavour experiences to consumers’ everyday lives. The range includes salads, sandwiches and snacks, as well as products inspired by international food cultures, seasons and current trends. The offering is updated in line with consumer preferences and the needs of each store.
“The new concept has attracted customers’ interest from the moment it opened. Customers stop to explore the selection, ask about the products and also discover options they might not otherwise have chosen during a regular shopping trip. We believe the new concept will serve the varied everyday needs of customers in central Vaasa very well,” says Toni Hahka, retailer at K-Citymarket Vaasa City Centre.
About the new Food World concept
- The concept was developed by Fresh Servant Group.
- Fresse Food World brings together products, assortment guidelines, fixtures, presentation, brand elements, and operating practices in one consistent, customer-facing concept.
- The first Fresse Food Worlds have opened at K-Citymarket Vaasa City Centre and K-Supermarket Hämeenkatu in Tampere. The concept is set to expand with new locations in early 2027.